Master Program – Job-Oriented Course in Digital Marketing (MPDM)
Category: Master Program
Duration and Format
Duration: 4–6 Weeks (flexible learning pace) Mode: Online | Instructor-led | Hybrid options
Course Includes
- Live Projects & Campaigns
- Industry Tools Training
- Capstone Project
- Certification Assessments
About Course
The Job-Oriented Digital Marketing Program by PlacementsPro is built to prepare learners for real-world roles in one of the fastest-growing industries. This hands-on, industry-aligned training covers the full spectrum of digital marketing — from SEO and PPC to content strategy, analytics, and automation. Designed by seasoned professionals, the program ensures you gain the practical skills, strategic mindset, and tool-based expertise needed to thrive in roles across agencies, startups, or in-house marketing teams.
Job Assistance
- Resume & Portfolio Building: Aligned with digital roles
- Mock Interviews: Focused on real tools and campaign KPIs
- Live Tools Experience: Work with Google Ads, Meta Ads, GA4, and more
- Resume Sharing: Through our network of hiring partners in marketing and tech
Why You Should Join Us
✅ Live Campaign Simulations
Manage and optimize real-time campaigns using Google and Meta Ads platforms. Learn how to monitor performance and adjust strategy on the go.
✅ Industry Tool Training
Master the tools that top digital marketers use daily — including Google Analytics, SEMrush, HubSpot, Mailchimp, Canva, and more.
✅ Full Funnel Strategy Development
Learn to build marketing funnels that drive results — from discovery to conversion — through SEO, paid ads, and content marketing.
✅ Automation & Email Marketing
Set up workflows and email campaigns using platforms like ActiveCampaign and Mailchimp. Learn to segment lists, track engagement, and improve conversions.
✅ Expert Webinars & Community Access
Interact with industry leaders and marketing mentors through exclusive sessions designed to share insights, answer questions, and grow your network.
✅ Certifications for Key Skill Areas
Earn certifications in SEO, Paid Ads, Social Media, Content Marketing, and Automation — giving you multiple credentials to showcase your expertise.
✅ MSME Registered Organization
PlacementsPro is an MSME-recognized training provider, ensuring our curriculum and certifications are both credible and industry-accepted.
✅ Get Published & Recognized
Top performers will get the opportunity to write blog articles and be featured on our platform — building authority and visibility in the digital space.
Module 1: Foundations of Digital Marketing
▲
- 📄 Overview of key channels 🔒
- 📄 Marketing funnel and customer journey 🔒
- 📄 Organic vs Paid strategy 🔒
Module 2: SEO (Search Engine Optimization)
▲
- 📄 On-page, off-page, and technical SEO 🔒
- 📄 Keyword research and competitor analysis 🔒
- 📄 Tools: Google Search Console, SEMrush 🔒
Module 3: Performance Marketing (PPC)
▲
- 📄 Google Ads campaign setup 🔒
- 📄 Bidding strategies & A/B testing 🔒
- 📄 ROAS & conversion optimization 🔒
Module 4: Social Media Marketing
▲
- 📄 Platform strategies: Instagram, LinkedIn, Facebook 🔒
- 📄 Paid campaigns and ad creatives 🔒
- 📄 Engagement and audience targeting 🔒
Module 5: Email & Automation Marketing
▲
- 📄 List building & segmentation 🔒
- 📄 Campaign creation and analysis 🔒
- 📄 Automation workflows using Mailchimp/ActiveCampaign 🔒
Module 6: Content Marketing & Copywriting
▲
- 📄 Content types and formats 🔒
- 📄 High-converting copywriting techniques 🔒
- 📄 AI tools for content ideation and scaling 🔒
Module 7: Analytics & Reporting
▲
- 📄 Using Google Analytics 4 🔒
- 📄 UTM tracking & event setup 🔒
- 📄 KPI dashboards and reporting insights 🔒
Outcome
By the end of the program, you’ll be able to:
- Run and optimize SEO and paid ad campaigns
- Create content that engages and converts
- Track performance using tools like GA4 and SEMrush
- Build full-funnel strategies across multiple platforms
- Run and optimize SEO and paid ad campaigns
You'll be equipped to pursue roles such as:
- SEO Executive/Analyst
- PPC Specialist
- Content Strategist
- Social Media Marketer
- Digital Marketing Associate
- Email Marketing Specialist
- Social Media Specialist
- Customer Retention Specialist
Capstone Project
Plan and execute a real digital campaign — combining SEO, PPC, content, and analytics — and present your results in a structured report.
Who Should Enroll
This program is ideal for:
- Final-year students and recent graduates (BBA, MBA, BCA, Engineering, etc.)
- Professionals looking to switch to a marketing career
- Business owners managing their own brand presence
- Freelancers or creatives wanting to add strategic marketing skills
PlacementsPro: Learn Smart. Get Hired.
PlacementsPro isn’t just a learning platform — it’s your launchpad to the digital world.
If you’re ready to take the leap, we’ll help you train smart, gain confidence, and crack your first digital marketing job.
📅 Join Free Webinar | 🌐 Visit placementspro.com | 📥 Talk to a Counsellor Today